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Partida

Brand image Design

SkateTJ

Project Overview

THE PROBLEM

Redesign the brand image that allows attracting new potential customers who need customs services within the Mexican territory.

THE GOAL

Carry out a totally more modern and professional redesign that allows maintaining the essence of the brand.
Attract new potential customers to purchase the services.

THE PRODUCT

Partida Agencia Aduanal is a regional company located in Mexico that is dedicated to import and export within the Mexican territory, it strives to offer the best completely competitive customs services. Partida want to rejuvenate their brand to attract new customers who need customs services.

MY ROLE

Graphic designer designing a brand image design from conception to delivery.

RESPONSIBILITIES

Design of the brand image (logo), typography, brand colors, use of the brand, stationery, mockups.

PROJECT DURATION

March 2020 to March 2020

Typography

A type system based on Bebas Neue and League Spartan. Simple, beautiful and its expanded character set and functions, if you have to see it in for headlines, subheadings and packaging.

Aa

Bebas Neue

a b c d e f g h i j k l m n ñ o p q r s t u v w x y z

A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z

123456789?!*+(.,)

Aa

League Spartan

a b c d e f g h i j k l m n ñ o p q r s t u v w x y z

A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z

123456789?!*+(.,)

Color

#238C42

Classic Blue

RGB (15, 76, 129) / CMYK (88, 41, 0, 49)

75%

50%

25%

#000000

Energy Yellow

RGB (243, 213, 78) / CMYK (0, 12, 68, 5)

75%

50%

25%

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

#ef3846

#fcc710

#5baa42

#0094c1

#17265f

#5a1a62

The logo will always use the main color when it goes on a Cool Gray background.

LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png

The logo will always use the negative version when it goes on a colored background.

negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png
negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png
negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png
negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png
negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png
negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png

Logo

LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png
LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png

Positive

negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png

Negative

Accommodations

LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png
sin texto_Mesa de trabajo 1.png

Reductions

LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png
LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png
LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png
LOGOTIPO PARTIDA (AGENCIA ADUANAL)_Mesa de trabajo 1.png
negativo con texto_Mesa de trabajo 1_Mesa de trabajo 1.png

Brand rendering

90629738_811008802740360_7886819248457121792_n.png
90972589_140459557384100_7438848137940172800_n.png
91051800_667553340668987_6556564763311079424_n.png

Thank You!

Thank you for your time reviewing my work on the Skate shop app! If you’d like to see more or get in touch, my contact information is provided below.

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