Psique-Sana

ROLE/SERVICES

UX/UI Design

LOCATION

México

YEAR

2022

Project Overview

THE PROBLEM

People in Tijuana facing emotional, cognitive, or behavioral issues often struggle to find psychotherapy services and neuropsychological assessments that are accessible, professional, and tailored to their specific needs.

THE GOAL

Provide high-quality, personalized psychotherapy sessions and neuropsychological assessments that help clients address and overcome their emotional, cognitive, and behavioral issues. Offer both in-person and online options to ensure accessibility and convenience, while maintaining a high level of trust, ethics, and professionalism.

THE PRODUCT

Psique-Sana is a Neuropsychology and Psychotherapy center located in Tijuana, Baja California. They offer individual, couples, and family psychotherapy, as well as neuropsychological assessments. Their focus is on delivering personalized and professional services that promote the personal growth and well-being of their clients. Sessions are available both in person and online, ensuring a high standard of trust, ethics, and professionalism at all times.

MY ROLE

UX designer designing an an website forPsique-Sana from conception to delivery.

RESPONSIBILITIES

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

PROJECT DURATION

October 2022 to November 2022

Understanding the user

I conducted interviews and created empathy maps to understand the users I am designing for and their needs. A main group of users identified through the research were parents like Roberto Hernández, who seeks to understand his adolescent son’s behavior and improve their family dynamics through specialized neuropsychological evaluations and family therapy.

This group of users confirmed initial assumptions about PsiqueSana’s clients, but the investigation also revealed that access to professional evaluations wasn’t the only factor influencing their decisions.

Other user problems include a lack of understanding of the therapy process, difficulty in finding trusted professionals, and challenges in scheduling sessions that accommodate busy family schedules.

PERSONA AND PROBLEM STATEMENT

Roberto Hernández

Roberto Hernández, 45 years old and an industrial engineer in Playas de Tijuana, is worried about his teenage son's behavior and is looking for specialized support. He wants a neuropsychological evaluation to help him better understand his son's needs, as well as a center that offers family therapy to improve the home dynamic. He gets frustrated when trying to find centers that offer both services in one place and seeks treatment that is more focused on his situation. His goal is to understand his son's emotional and cognitive state, and he wants a therapeutic approach that is accessible both in-person and online. As he says, "I need to better understand what is happening with my son and how I can help him, but I also want treatment that involves the whole family."

Starting the design

DIGITAL WIREFRAMES

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research

LOW-FIDILITY PROTOTYPE

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was finding an item and placing it in the cart, so the prototype could be used in a usability study.

Usability study: Findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Study type:

Unmoderated usability study

Location:

Mexico, TJ, remote

Participants:

5 participants

Length:

10-30 minutes

UNCLEAR DESCRIPTION

Users felt unsure about which service to choose due to unclear descriptions.

UNCLEAR DESCRIPTION

Users valued a sense of privacy and expected clear information on confidentiality policies.

UNCLEAR DESCRIPTION

Simplified appointment flow increased booking rates.

Neuropsychology and  psychotherapy center for your wellbeing in Tijuana

Going Forward

TAKEAWAYS

IMPACT

Psique-Sana provides psychotherapy services and neuropsychological evaluations with a focus on personalization and professionalism, both in person and online. Attention to individual needs and high quality of service have been instrumental in fostering the personal growth and well-being of their clients.

One client comment: “Psyche-Healthy offered me a truly personalized approach that was tailored to my needs. The ease of accessing sessions online was a great relief and allowed for continuous monitoring of my progress.”

WHAT I LEARNED

In developing Psyche-Healthy's services, I learned that accessibility and personalization are essential for clients to feel comfortable and engaged. Facilitating a seamless experience, both online and in person, is key to building trust and ensuring effective support for clients in their therapy process.

NEXT STEPS

1.- CREATE A SELF-ASSESSMENT SYSTEM

Develop an online self-assessment system that allows users to identify their needs and get personalized recommendations for psychotherapy sessions or neuropsychological evaluations. This will help clients to choose the most appropriate service from the beginning.

2.- INTEGRATION OF VIRTUAL COACHING FUNCTIONALITY

Implement a virtual coaching functionality that offers additional resources, such as exercises and techniques recommended by Psique-Sana professionals. This could include a library of videos or articles accessible through the platform to support clients between sessions.

3.- OPTIMIZING THE BOOKING EXPERIENCE

Simplify the online appointment booking process to make it more intuitive and less bureaucratic. This could include implementing an interactive calendar and quick booking options, as well as automated reminders for scheduled sessions.